Delight your customers and deliver return on investment to yourbusiness with Purple, the global leader in guest WiFi analytics
Purple is an intelligent platform for physical spaces. It combines social engagement, marketing tools, data interrogation and location analytics, to help businesses gain digital insights into real-time data and create a highly personalized experience for customers.
With Purple's cloud software enabled over your existing network you can access a wealth of rich WiFi analytics. Similar to web analytics. The platform displays real-time footfall, passers by, conversion and bounce rates, dwell times, return visits and frequency; enabling businesses to truly understand their venues.
What’s more, with the right setup, Purple can capture footfall numbers, and visitor analytics even if visitors don’t log in to the Guest WiFi.
Purple uses a restful API, so the data displayed in the Purple Portal can be connected to other information systems such as CRM and ERP.
See Purple in restaurants and bars
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